---
title: "Choice"
url: "https://www.5whys.com/articles/choice.md"
canonical: "https://www.5whys.com/articles/choice.html"
published: "2010-06-23T05:43:47+00:00"
updated: "2011-04-04T22:46:09.086000+00:00"
tags: ["Video"]
author: "Roy Osherove"
description: "A one-line post linking to an MP4 recording of a Rob Conery talk at NDC, suggesting that all Microsoft developers should watch it."
usage: "Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page)."
license: "https://creativecommons.org/licenses/by/4.0/"
---

# Choice

Maybe all Microsoft developers need to watch this

[http://66.29.219.11/conery\_ndc\_talk.mp4](http://66.29.219.11/conery_ndc_talk.mp4)

## Read next

- [Be Productive and Stop Using XML](https://www.5whys.com/articles/be-productive-and-stop-using-xml.html): A short video, hosted on YouTube, on being a more productive developer by no longer using XML. A companion to the Go Mouseless video posted the same day.
- [Don't be afraid to become management](https://www.5whys.com/articles/dont-be-afraid-to-become-management.html): A short late-night video on YouTube in which Roy Osherove argues that fears about moving into management mostly come true only if you do it wrong.
- [Video: The Coaching Architect](https://www.5whys.com/articles/video-the-coaching-architect.html): A video of Roy Osherove's talk at an Oslo architect meetup on the role of the architect and how to become a coaching architect, with workshop dates.


---

## About the author

**Roy Osherove**: Senior Solutions Architect at AWS working on AI for production and AI-driven development; author of The Art of Unit Testing and Elastic Leadership, with about 20 years of consulting and training on unit testing, TDD, team leadership and continuous delivery.

### Sites

- [RobotPaper](https://robotpaper.ai/): This blog: AI patterns and anti-patterns, AI and coding agents, and engineering leadership.
- [osherove.com](https://osherove.com): Roy's personal site. Author of The Art of Unit Testing and Elastic Leadership; consulting and training on unit testing, TDD, team leadership and continuous delivery, plus about 20 years of blog posts.
- [The Art of Unit Testing](https://www.artofunittesting.com): The Art of Unit Testing, 3rd Edition (Manning): readable, maintainable, trustworthy unit tests, plus TDD workshops in C#, JavaScript, Java and Kotlin.
- [5whys.com](https://www.5whys.com): Roy's writing on software team leadership: self-organizing teams, surviving chaos, learning mode and the Elastic Leadership model.
- [Pipeline Driven](https://pipelinedriven.org): Continuous delivery and DevOps practices: build patterns, pipeline-friendly testing, DevOps metrics and enterprise DevOps.
- [Elastic Leadership](https://www.elasticleadership.com): Elastic Leadership, Roy's framework for software team leaders (survival, learning and self-organizing modes).

### Social

- X: https://x.com/royosherove
- LinkedIn: https://www.linkedin.com/in/osherove/

### Contact

- Contact form: https://forms.gle/jQSx5KoXvrVA1JCK7

### License

Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page). License: https://creativecommons.org/licenses/by/4.0/